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Press Kit Elements That Work
Considering how fundamental they are to the publicist's trade, The good news is that creating a press kit that actually works The Psychology of a Press Kit There are two fundamental rules to creating a good press kit: 1. The press kit exists to make the journalist's life easier, not 2. Everything in the press kit goes to support your clincher. The Elements of a Press Kit The Cover: In my twenty years as a publicist, I have never Some businesses choose to get stickers printed up with their logo Letterhead: The first page of each press kit element should be The Lead Release: If your press kit is going out in support of Backgrounder: This is the element of your kit that provides, Your pitch letter (based on your clincher) made a claim of some The backgrounder also must demonstrate that enough material To write a backgrounder, do some role playing. You're a Bio: Only include bios of people who are relevant to the pitch. Fact Sheet: The fact sheet should distill the entire press kit Other Stuff: Filling out the kit with a company brochure and a Bill Stoller, the "Publicity Insider", has spent two decades as
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